Advertising that matters

Advertising is the name given to the technique/tool/methodology [you choose] that sees us bombarded daily with mindless messages to buy products and services we don’t need and often don’t want.

Usually with cliched messages that haven’t changed in years.

It doesn’t have to be this way.

Used well, advertising is a way to share ideas and values.

It is a way to help an audience understand your view of the world.

This is one of the best examples I have seen in a long time.

Thanks to Ad Week for the original link.

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