If you want me to trust you – DO NOT SELL MY DETAILS.
Simple you would think!
Apparently not. Companies who should know better continue to do this.
An email appears in my inbox today advertising ‘Hillary’s Blinds’. Interesting I think, as I have no interest in blinds, have never knowingly subscribed to emails or newsletters from them, and all my windows have blinds or curtains that I am perfectly happy with.
At the end of the email is the usual legal disclaimers and the following …
To unsubscribe from future partner offers brought to you by the Association of Train Operating Companies simply click the link <<link removed>> Company reg address; 3rd Floor, 40 Bernard Street, London, WC1N 1BY. Company reg no 3069033
A train company has sold my details to … a partner company?
A window blind company.
How are window blinds connected to travel?
Fact: They are not.
The train company has sold my details for cash. Simple as that.
My first action is to unsubscribe. Not buy blinds, but to block contact from you.
As issues of corporate trust fill the news broadcasts, ATOC has shown that it deserves ZERO trust because it will sell my details for a few pennies.
A brand means nothing without trust. And your behaviour has ruined that trust, therefore damaged your brand.
An accountant may point to the amount generated by selling the email details. As a marketer I’ll point to the cost needed to reestablish your brand and gain back customers trust. Believe me, my amount is much, much bigger.