BYOD is not the solution

BYOD is not the right answer to bad corporate IT.

It isn’t about the technology.

It never was.

The technology is just a tool.

A tool for YOU to use to achieve something.

If you don’t have the right tools, then the problem is NOT the tools, it the process that gave you the poor tools in the first place.

If you have poor tools, it is because someone decided that YOU are not worth spending the money on.

A cost/benefit decision was made … and guess how this worked out …

It is about value. The fact is that you are not valued. Your time is not valued.

If it was, then your employer would want you to be as productive as possible.

They would provide you with the tools to maximise your productivity.

That is why so many smaller advertising and design agencies and creatives have Macs and quickly update to the latest version of kit.

Creatives know that time is money.

Creatives know that better kit means things get done quicker.

Creatives know that quality matters.

Better work means beats the competition.

Better work means you win work and they don’t.

It is about survival.

Better kit = more work = more money

Creative companies have always known that tools matter.

Laptops, projectors, pens, paper … whatever the tools are, they matter.

Desks may be made from doors, but smart companies rarely skimp on productivity tools. Time matters.

But now all companies have to be creative … yet many haven’t realised yet that maximising creativity demands good tools. It doesn’t matter what the field is – music, art, design, engineering, medicine … tools matter. Whilst a good artist or engineer will use what they have, the best ones will demand the best tools, because they know that tools matter. They work faster and the outcome is better.

So, if you don’t have good tools you are not valued.

If the tools are poor, make the case for better tools in a way that people understand … spell it out in simple terms, and focus on one thing:

MONEY, CASH, MOOLAH, DOUGH, WONGA, LOLLY.

This is the only thing that matters.

If you cannot make the case, it doesn’t matter. Stick with what you have.

If you do provide a strong case and are ignored, then you don’t matter.

Now you have a decision to make. Do you want to work in a company that doesn’t value you?

It isn’t about the technology.

Bringing your own kit will not change the fact that you are not valued.

So, BYOD cannot be the solution.

 

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